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Wednesday, September 23, 2009

Technology's long tail

Here's a great video about how technology slowly builds until a tipping point. This video is from the perspective of WIRED magazine in terms of how they cover the adoption of technology but also how critical mass of one technology (like DVD players) influences other technology tipping points like Netflix or Plasma TVs.

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.


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